From stuck to shipping: Churn-free delivery recap

Product teams everywhere drown in the same cycle: back-to-back meetings, constantly shifting priorities, wrong work being delivered, and endless blame games.

Sound familiar? Kim Sullivan, Chief Product Officer at Codingscape, recently shared her battle-tested framework for breaking free from what she calls the Churn Trap.

Here's a recap of the last webinar and a chance to sign up for the next one - Reset Delivery, everything accelerates.

The hidden cost of "churn" in product development

First, let's clarify what Kim means by "churn" – it's not customer attrition, but rather the chaos and inefficiencies that seep into your product development processes.

Churn includes:

• New processes introduced before previous ones are implemented
• Roadmaps changing before teams even start working
• Constant direction shifts that kill momentum
• Meeting overload and process bloat
• Communication breakdowns leading to finger-pointing

Kim argues these symptoms are actually addressable with the right framework and discipline.

The churn-free delivery framework

Kim's framework operates on two primary axes:

Y-axis: Team clarity (doing the right work) How well does your team understand what should be built and why?

X-axis: Speed (how you do the work) How quickly can your team move from idea to delivery?

This creates four quadrants, from the worst-case "delivery churn trap" to the goal state of "distilled delivery" where teams know exactly what to build and deliver it efficiently.

Delivery churn trap (Low clarity + Low speed): The worst place to be – teams feel confused about priorities and move slowly.

Slow roll (High clarity + Low speed): Teams know what to build but bureaucratic processes bog them down.

Feature factory (Low clarity + High speed): Teams ship fast but lack strategic focus, prioritizing feature quantity over user value.

Distilled delivery (High clarity + High speed): The goal state – teams know exactly what to build and can deliver it efficiently.

Three critical mistakes to avoid

Mistake #1: Believing churn is unavoidable

Leaders underestimate what it takes to tackle inefficiencies. Kim worked with a 300M+ user enterprise where a high-performing team of 5 scaling to 30 people deteriorated into complete overload – meeting chaos, process bloat, and eroded trust.

Mistake #2: Shipping product that doesn't move the needle

Teams deliver fast but build wrong things because roadmaps follow leadership whims rather than user evidence. At one $75B company, a project failed after millions of dollars because it ignored actual user needs.

Mistake #3: Overindexing on perfect performance

Teams get caught in "perfectionism purgatory" – creating detailed documents, estimating everything, working nights and weekends, never shipping. One client spent years and thousands of dollars trying to set up a simple Slack channel for feedback.

The solution: Two powerful frameworks that lead to "Distilled Delivery"

Kim developed two complementary methods to achieve "Distilled Delivery":

The precise product method helps teams gain clarity by consolidating all feedback sources, defining a single impact formula, and finding the "fulcrum point" – the precise spot that creates disproportionate positive impact.

The focus funnel increases speed by inspecting current processes, crystallizing objectives, distilling to minimum effort, and breaking organizational habits of overwork. The goal is achieving "Minimum Viable Everything" (MVE) – the bare minimum effort needed to meet your objectives.

One case study: Lauren at Penny AI used these methods to decrease new user churn by 67% while delivering early and under budget.

Kim's approach follows Antoine de Saint-Exupéry's principle: "Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away."

When teams master both clarity and speed, they reach "Distilled Delivery" – a state where you work less while achieving more impact, have margin for strategic thinking, and can actually take lunch breaks.

Ready to transform your delivery process?

This overview just scratches the surface of Kim's comprehensive approach to product delivery. Join Codingscape CPO Kim Sullivan for a free webinar on Tuesday Sep. 23, 10am PT / 1pm ET and get proven frameworks to speed up delivery.

She’ll help you find exactly where your team is stuck and begin a specific action plan to reset delivery and accelerate everything. 

You'll walk away with:

✅ The Churn Trap Diagnostic - Instantly identify whether your team is stuck in "Feature Factory" mode, caught in "Slow Roll," or trapped in delivery churn (and the path to Distilled Delivery)

✅ Distilled Delivery Reset Framework - How to rebuild delivery alignment across product, engineering, and go-to-market teams without adding more process

✅ Strategic Margin Recovery - Reclaim time, clarity, and confidence by fixing how work moves

✅ Real Reset Results - See how we helped teams at a public entertainment company streamline platform delivery, how Marco Polo identified key delivery blockages, and how a $75B enterprise unblocked 30 people from doc chaos in one week

Real frameworks. Real results. Real talk about why smart teams can't ship on time.

🗓️ Tuesday, September 23, 2025 @ 10am PT / 1pm ET

Duration: 60 minutes (45 min content + 15 min Q&A)

Format: Strategic diagnostic session with real examples and a clear next step

Don't let another quarter slip by stuck in the delivery churn trap.

Register here>

Can't make the live session? Register anyway to receive the recording and bonus implementation guide.