We got together with Adam Green (Director of Operations at ExpertVoice) for a live talk on Shopify product engineering. We talked about the overall benefits of Shopify to scale ecommerce operations – mainly the ease of developing software and new features.
Shopify is popular with modern ecommerce businesses for a long list of reasons.
- One-click integrations with platforms like AWS
- Easy for software developers to learn quickly
- Amazing documentation and developer relations
- Scales for modern business operations
- More…
Software developers love it. Jay Contonio, senior software engineer, joined the convo to share about the developer benefits first hand.
This live talk brings together the perspective of a Director of Operations, senior software engineer, and senior product consultant on why Shopify is a great choice for ecommerce companies.
Watch talk on Shopify product engineering
Or read through an outline of the conversation below.
How Shopify helped ExpertVoice's integration process
ExpertVoice, a platform connecting over 900 brands with knowledgeable experts, faced challenges integrating data from clients using various e-commerce platforms. Traditional JavaScript tracking scripts had become unreliable due to evolving browser security measures.
The team needed a modern, scalable solution to streamline client onboarding and maintain accurate data.
Why Shopify stood out
Shopify emerged as the ideal platform for a list of reasons:
- Market leading solution – With 30–40% of ExpertVoice’s clients already using Shopify, it was the logical starting point.
- Developer-friendly ecosystem – Shopify offers exceptional documentation, modern tools, and built-in integrations with platforms like AWS, making it easy for developers to deliver custom solutions quickly.
- Headless flexibility – Brands can fully customize their user interfaces while relying on Shopify’s powerful backend.
- Rigorous app approval – Shopify’s high data standards ensure secure and reliable applications for its ecosystem.
Working with Codingscape to integrate Shopify
ExpertVoice partnered with Codingscape to develop a custom Shopify app that streamlines data integration and eliminates the need for outdated tracking scripts.
A proof of concept (POC) validated the approach within a week, enabling rapid testing and iteration.
Results
- Reduced onboarding time from weeks to a single day
- Improved data accuracy by leveraging Shopify’s backend APIs
- Enhanced client satisfaction through a seamless integration process
Codingscape’s transparency and direct access to engineers were key differentiators. Collaborative approach made it feel like an extension of the in-house team.
Work with Codingscape on Shopify for ecommerce development
Whether you need a Shopify app or want to do a full replatform for your ecommerce business, Codingscape has the experts you need. We can assemble a senior Shopify development team and start delivering results in 4-6 weeks.
Zappos, Twilio, and Veho are just a few companies that trust us to build their software.
You can schedule a time to talk with us here. No hassle, no expectations, just answers.
