back to blog

Button gets data pipelines to launch new brands

Read Time 3 mins | Written by: Cole

Button gets data pipelines to launch new brands

Button powers mobile commerce for major brands and publishers like Grubhub, Uber, and Rakuten via a single platform. Publishers and brands use Button’s one-tap buttons to interact with consumers where interest is the highest.

Button needed new data pipelines so that they could launch new brands on their platform. We assembled a team of data experts and got to work. 

“The Codingscape team accommodated timeline and scope changes to ensure we hit our deadlines and project needs.  They were a pleasure to work with.”  Harvey Huynh, Group Project Manager

Two Codingscape Golang developers worked with Button’s product owner. We ported existing pipelines and implemented new ones onto Button’s internal framework. Button’s code standards were followed — including code style, architecture, testing, and monitoring requirements.   

We validated functionality with the Button team by running each pipeline against historical order data and followed data pipeline best practices such as validating output against input.

Our engineers plugged directly into Button’s existing engineering structure and provided feedback to the owner via standups, Pull Requests, and code reviews.

Button had a tight deadline for the completion of this project. Our engineers worked directly with the project team at Button and delivered on time while maintaining best practices and adhering to Button’s code standards. 

 

About Button

Button powers mobile commerce for major brands and publishers like Grubhub, Uber, and Rakuten via a single platform. Publishers and brands use Button’s one-tap buttons to interact with consumers where interest is the highest.

Button helps brands to increase customer loyalty and retention through partnerships and collaborations with other companies. Their approach involves creating connections between apps owned by different businesses so that customers can easily move between them without having to leave one app completely.

By doing so, they aim to make shopping experiences more streamlined and convenient for consumers. Button works with leading companies in industries such as travel, ride-hailing, food delivery, hospitality, and more.

Some notable clients include Priceline, Mastercard, Amazon Web Services, Expedia Group, Starwood Hotels & Resorts Worldwide, and many others. Button also offers analytics tools and insights to help businesses understand customer behavior and preferences. Overall, Button provides an innovative solution to improve mobile commerce and strengthen brand relationships with customers.

 

Want to build custom software together?

We get up to speed faster than other firms (or internal recruiting) to start delivering software you need. Zappos, Twilio, and Veho are just a few companies that trust us to build software. You can schedule a time to talk with us here. No hassle, no expectations, just answers.

Don't Miss
Another Update

Subscribe to be notified when
new content is published
Cole

Cole is Codingscape's Content Marketing Strategist & Copywriter.